Veranda, August 2019

Top Designers Are Obsessed with These Brilliant Blue Paint Colors


“I love working with blues as it brings the color of sky and ocean into indoor living spaces. Benjamin Moore's Rhine River is one of my favorite colors. It is soft and relaxing yet sophisticated. It is a perfect backdrop for mahogany and teak furniture in a mid-century modern house, as well as against painted trims in a Cape Cod or Shingle style home. The most versatile shade of blue paint!” — Goli Karimi, Director of Design at Home Front Build

Read More


Washington Post, August 2019

How to create a sleep-friendly bedroom

Brain research has shown how relevant sleep is to health, so it’s more important than ever to get a good night’s sleep. In the bedroom, that means not just decorating in calming colors but also minimizing stressors and optimizing conditions for a restful night. We asked some experts for advice and products to achieve that.

To lightproof the bedroom, “blackout window treatments are a must,” said Greg Roth, a designer at Home Front Build in Los Angeles, by email. “Installing a cornice box at the ceiling level can help prevent light from escaping upward from the windows and reflecting off the ceiling.” Meshberg recommends the Shade Store and Somfy for motorized shades.

Read More



Mansion Global, August 2019

When Renovating to Sell, Focus on Kitchen Modernization, But Don’t Go Overboard

“Designing for a sale tends to be more about showing potential, without necessarily realizing that potential,” said Greg Roth of Home Front Build, a design/build firm in Los Angeles. “For example, budget allowing, it would be reasonable to open up a kitchen to an adjacent room or to the exterior, as a way of expanding and maximizing space, but then maybe you spend less, say, on new cabinets. This way, you show potential but allow for the buyer to remodel the cabinets to suit their tastes, if they so desire.”

Read More

Business of Home, April 2019.

“There is always something new to learn at monthly ASID meetings, whether it’s a product, installation technique, communicating with clients, etc. The only con is the cost of joining the organization. While it’s true that everything is available online, with our busy schedules we really don’t have time to peruse all those websites or go to all the showrooms. With the ASID membership, there is easier and more direct access to design resources and industry partners that are applicable to our business. At ASID meetings, you’re able to meet more experienced designers and vendors who can help open doors.” —Goli Karimi, Home Front Build, Los Angeles

Read More