“There is always something new to learn at monthly ASID meetings, whether it’s a product, installation technique, communicating with clients, etc. The only con is the cost of joining the organization. While it’s true that everything is available online, with our busy schedules we really don’t have time to peruse all those websites or go to all the showrooms. With the ASID membership, there is easier and more direct access to design resources and industry partners that are applicable to our business. At ASID meetings, you’re able to meet more experienced designers and vendors who can help open doors.” —Goli Karimi, Home Front Build, Los Angeles